McKinsey Amplify is a product advocacy tool used by teams when sharing content about their companies products within Social Media.
The primary functionality of the app is:
1. Users can make sharing suggestions to their peer group. They are also able to tag the specific product that the content relates to. This means that the content suggestion is only made to the team members it is relevant to.
2. Share internal news about their companies products or services. This could be as simple as something a new training video for a given product or service, or even an announcement about the next big client.
3. Share company posts on their own social media channels, increasing their companies overall social presence.
4. Create compelling social media posts about their products or services, and have direct access to approved content, such as images, videos, and related news articles.